Google to penalise websites that load slowly on mobiles
NEW DELHI: We already know that Google takes several factors into consideration before it makes content appear in its search results. Now, the search giant has added another check box to the list to show content from a website to make it appear in mobile searches.
Google, in its webmaster central blog, mentioned that it will start considering mobile loading speed of the page before bringing it to mobile searches. Until now, this practice was limited to desktop search results only.
"People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we're announcing that starting in July 2018, pagespeed will be a ranking factor for mobile searches," says the blog post.
Google calls this "Speed Update". It is said to affect pages that deliver the slowest experience to users. The search giant will be using the same standard across millions of websites regardless the tech used to build the page.
"We encourage developers to think broadly about how performance affects a user's experience of their page and to consider a variety of user experience metrics," adds the post. Developers can make use of certain 'resources' to evaluate their page's performance.
Google, in its webmaster central blog, mentioned that it will start considering mobile loading speed of the page before bringing it to mobile searches. Until now, this practice was limited to desktop search results only.
"People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we're announcing that starting in July 2018, pagespeed will be a ranking factor for mobile searches," says the blog post.
Google calls this "Speed Update". It is said to affect pages that deliver the slowest experience to users. The search giant will be using the same standard across millions of websites regardless the tech used to build the page.
"We encourage developers to think broadly about how performance affects a user's experience of their page and to consider a variety of user experience metrics," adds the post. Developers can make use of certain 'resources' to evaluate their page's performance.
These include Chrome User Experience Report, Lighthouse and PageSpeed Insights.
Last month Google started implementing what it was testing since past months. The firm started ranking those websites on its search results, which have a mobile-friendly version.
"Mobile-first indexing means that we'll use the mobile version of the content for indexing and ranking, to better help our - primarily mobile - users find what they're looking for," said the firm in a blog post.
The firm says that those websites that make use of a 'responsive' design layout won't have to do anything.
Last month Google started implementing what it was testing since past months. The firm started ranking those websites on its search results, which have a mobile-friendly version.
"Mobile-first indexing means that we'll use the mobile version of the content for indexing and ranking, to better help our - primarily mobile - users find what they're looking for," said the firm in a blog post.
The firm says that those websites that make use of a 'responsive' design layout won't have to do anything.
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